The Customer Experience Excellence Award provides recognition for an organisation that has achieved outstanding results through key initiatives that demonstrate leadership and commitment to excellence in customer experience.
Entry to this Award is open to all organisations across the corporate, government, community and not-for-profit sectors in Australia that have a significant footprint in Western Australia.
In preparing entries, organisations should include details of one or more major customer experience initiatives, for example:
In determining the winner of this Award, judges will consider the extent to which initiatives described:
Healthy Strides Foundation - Testimonial
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Our team is delighted to attend professional development courses in 2026 at AIM WA as the chosen charity recipient of the AIM WA Pinnacle Award, thanks to the wonderful team at My Implant Dentists.
Attending AIM WA is a significant highlight of our professional development pathway at The Healthy Strides Foundation, with team members participating in courses on communication, mentoring and influence, strategic leadership and creating high performance teams.
The feedback from staff has been overwhelmingly positive and team members have spoken highly of the effectiveness, accessibility, and applicability of the training programs.
The courses assist our team to develop capacities to lead with distinction as a direct result of engagement with the best-practice approach of AIM WA courses and skilled presenters.
We would highly commend AIM WA to any organisation looking to intentionally and thoughtfully resource their people for leadership, professional communication and personal growth opportunities.
Dayna Pool, PhD Physiotherapist
Chief Executive Officer

Customer Service Excellence Award Grant Recipient 2025
Each Award category will comprise of a judging panel of between four to six business leaders with expertise relevant to the Award. The judges will consider entries against the stated judging criteria and produce a shortlist prior to determining the category winner. For more information click here.
The recipient of this Award will receive workplace and management training to the value of $20,000 to donate to a charity of their choice*, as well as an engraved Pinnacle trophy.
*Refer to the Eligibility Criteria and Terms and Conditions.