Who are our 2019/20 Pinnacle Award winners?

On Thursday, 12 March 2020 our Pinnacle Award winners were announced at an exclusive black tie event.

Hawaiian Corporate Social Responsibility Excellence


RAC has embedded Corporate Social Responsibility throughout the business, advocating change for the better of the community is central to how RAC operates. Since launching its corporate volunteering program, RAC has increased the number of employees participating and the number of organisations they have helped. Through all the corporate volunteering program initiatives, the RAC has a wide range impact on the community.

RAC nominated Ability Centre to benefit from their $20,000 training prize.

THE WEST AUSTRALIAN Customer Service Excellence

City of Fremantle

With 30,000 residence within its jurisdiction, the City of Fremantle showed how seriously it takes providing quality service when it recently launched a customer service improvement program. Aiming to improve the way the city meets customers needs, they set about establishing effective customer contact centre processes and establishing quality of service initiatives. The project proved to be an outstanding success with first call resolution achieving a target of 76% and customer satisfaction up to 97%.

City of Fremantle nominated St Patrick's Community Support Centre to benefit from their $20,000 training prize.

MEDIA STABLE Emerging Business Excellence

Starling Energy Group 

Starling Energy Groups aim is to democratise energy. The Perth based start up is putting their money where their heart is to make easy and affordable for people to have a positive impact on household emissions reductions. The group recently announced a global agreement worth up to $50 million in a Swiss fund manager specialising in sustainable energy investments which will turbo charge their Plico energy movement.

Starling Energy Group nominated Carbon Neutral Charitable Fund to benefit from their $20,000 training prize.

RAC Green Business Excellence

Green Skills  

For Green Skills sustainability is at the heart of their mission, and community engagement is the method they achieve positive change for the environment. Green Skills has been leading the way since 1989 in developing environmental projects that help communities implement a vision for a sustainable future. The organisation has a strong focus on creating jobs for the green industry through their Ecojobs initiatives, taking the business of green business to a new level and inspiring other organisations to do the same.

As a not-for-profit organisation Green Skills were able to invest their $20,000 into their own workforce.

People2People Human Resource Management Excellence


Roebourne's oldest, largest and most respected employer of Aboriginal people, Brida has a 146 strong workforce, all local and proudly 65% Aboriginal. With a strong focus on investing in their employees Brida encourages its staff to venture on their own leadership journey. They have developed internal leadership programs to assist all staff grow professionally. Brida includes staff feedback on leadership development as a critical input in business planning. The companies leadership culture is based on providing each employees personal aspirations with the aspirations of the business. 

Brida nominated Ngarliyarndu Bindirri Aboriginal Corporation to benefit from their $20,000 training prize.

Curtin University Innovation Excellence

WA Country Health Service

Providing comprehensive health services across more than 2.5 million square kilometres, the WA Country Health Service is the biggest country health system in Australia. Its challenges include a population experiencing health inequities with limited resources and reduced economies of scale. This lead to the creation of an Emergency Telehealth Service (ETS), a digital platform used to link country hospitals with a team of emergency specialists based in Perth. Since it started the ETS has been a huge success growing to 80 sites across regional WA, offering 24 hour care.

WA Country Health Service nominated Lishman Health Foundation to benefit from their $20,000 training prize.

PrintSync Marketing Excellence

The Sheep Collective

With the Australian live sheep export industry often the subject of emotive and politically driven debate, The Sheep Collective had a challenging climate to navigate. An impressive marketing strategy was developed, helping to establish a strong industry voice creating awareness and promoting a new paradigm of transparent leadership and communication. The overall marketing strategy has had a massive impact on a challenging industry, with the authentic and honest storytelling by real people creating a positive shift in the industry.

The Sheep Collective nominated Good Sammy Enterprises to benefit from their $20,000 training prize.

Perdaman Workplace Diversity Excellence

Fortescue Metals Group

Fortescue Metals Group practices what it preaches in the area of workplace diversity. The company takes a sophisticated, well-structured approach to its initiatives with far reaching and practical impacts. In addition the company has carefully considered indigenous leadership programs with evidence based training strategies. Overall Fortescue has embedded in its culture, a drive towards excellence in many key diversity indicators including gender, indigenous engagement and workplace flexibility.

Fortescue Metals Group nominated Ronald McDonald House to benefit from their $20,000 training prize.

2018/19 WINNERS

WA Business Leader of the Year Sue Murphy AO
Chris Ellison
Fremantle Dockers Foundation
Glass Jar Australia
Corporate Social Responsibility Excellence Rio Tinto The Smith Family
Customer Service Excellence WA Country Health Service Leukaemia Foundation
Emerging Business Excellence Appbot Pty Ltd PetRescue
Green Business Excellence Rottnest Island Authority Rottnest Foundation
Human Resource Management Excellence VisAbility Limited Guide Dogs WA
Innovation Excellence P&N Bank Lifeline WA
Marketing Excellence Cockburn Aquatic & Recreation Centre (ARC) Cancer Council WA
Workplace Diversity Excellence Black Swan State Theatre Company Black Swan State Theatre Company


WA Business Leader of the Year Adrian Fini OAM Snowdome Foundation
Corporate Social Responsibility Excellence Wesfarmers Limited West Australian Opera
Customer Service Excellence Hollywood Private Hospital Youth Focus
Emerging Business Excellence Earbus Foundation of Western Australia Starlight Foundation
Green Business Excellence Hanson Construction Materials and Kings Park and Botanic Garden Kanyana Wildlife Rehabilitation Centre
Human Resource Management Excellence Horizon Power Ronald McDonald House
Innovation Excellence RAC WA St John Ambulance Ltd
Marketing Excellence RAC WA St John Ambulance Ltd
Workplace Diversity Excellence Bankwest The Pinnacle Foundation


WA Business Leader of the Year Nev Power White Ribbon
Corporate Social Responsibility Excellence Bankwest beyondblue
Customer Service Excellence Adventure World Princess Margaret Hospital Foundation
Emerging Business Excellence chemo@home James Crofts Hope Foundation
Green Business Excellence RAC WA Association of Volunteer Bush Fire Brigades
Human Resource Management Excellence RAC WA Youth Focus
Innovation Excellence chemo@home James Crofts Hope Foundation
Marketing Excellence Brownes Dairy Ngala Community Services & Starlight Children's Foundation
Workplace Diversity Excellence Palmerston Association Inc Palmerston Association Inc


WA Business Leader of the Year Stan Perron AM Lifeline WA
Corporate Social Responsibility Excellence City of Karratha and Rio Tinto Royal Flying Doctor Service
Customer Service Excellence Perth Stadium Management The MS Society of WA
Emerging Business Excellence Minnovare St Vincent De Paul Society
Green Business Excellence Carnegie Wave Energy Limited SurfRider Foundation WA
Human Resource Management Excellence WA Department of Education The Telethon Institute
Innovation Excellence Minnovare Starlight Children's Foundation
Marketing Excellence Austral Fisheries Pty Ltd WWF Australia
Workplace Diversity Excellence Iluka Resources Ltd Harry Perkins Institute of Medical Research


WA Business Leader of the Year Andrew Forrest Ochre Dance Company
Aboriginal Leadership Development Excellence Rio Tinto The David Wirrpanda Foundation
Corporate Social Responsibility Excellence Hawaiian Youth Focus
Customer Service Excellence Sparkle Dental Joondalup HeartKids WA
Emerging Business Excellence HealthEngine Meridian Global Foundation
Green Business Excellence Scott Print Shake It Up Australia
Human Resource Management Excellence Patersons Stadium - West Australian Football Commission The Multiple Sclerosis Society of WA
Innovation Excellence Carnegie Wave Energy Engineers Without Borders
Marketing Excellence RAC WA The Association of Volunteer Bushfire Brigades of WA Inc.


WA Business Leader of the Year Richard Goyder AO Juvenile Diabetes
Aboriginal Leadership Development Excellence Yamatji Marlpa Aboriginal Corporation Clontarf Foundation
Corporate Social Responsibility Excellence Bis Industries Fairbridge WA Inc
Customer Service Excellence iiNet Ronald McDonald House Perth
Green Business Excellence Serco Australia CanTeen
Human Resource Management Excellence City of Melville Melville Cares Inc
Innovation Excellence Transmin Pty Ltd PMH Foundation
Marketing Excellence P&N Bank The Channel 7 Telethon Trust
Regional Small Business Excellence Growing Towards Wellness St Vincent de Paul WA