Who are our 2023 Pinnacle Award winners?

On Thursday, 23 November 2023 our Pinnacle Award winners were announced at an exclusive black-tie event at Crown Perth.

WA Business leader of the year

Mr Rob Scott
Managing Director and Chief Executive Officer of Wesfarmers

Hawaiian Corporate Social Responsibility Excellence

Mineral Resources

Mineral Resources remains deeply committed to creating a positive impact in local communities,  contributing over $22 million to community initiatives in WA in the last five years. Recently their Social Investment Framework has seen significant importance placed on three core pillars – health and wellbeing, Strengthening local communities and Economic Empowerment. Mineral Resources has also acknowledged the unique challenges facing the FIFO workforce and has partnered with Lifeline WA to increase mental health visibility on their mine sites. Over the past year, they've invested over $900,000 in supporting their mental health partners, resulting in a tangible positive impact on the wider Western Australian community.

Mineral Resources nominates Youth Focus to benefit from their $20,000 training prize.



Established in 2020 IDEAcademy has revolutionised education for young West Australians. Offering a flexible, real-world-focused hybrid model, as an alternative to traditional senior secondary school. IDEA provides on-demand courses and recognised credentials through its online academy, creating a high-care, work-like environment. IDEA saw significant growth, with 61 full-time students in 2023, up from 17 in 2022. This, along with their part-time program IDEA Pathways, generated over $1 million in revenue. IDEAcademy has solidified its position as an alternative education leader.

IDEAcademy nominates IDEA Foundation to benefit from their $20,000 training prize.

Noongar Chamber of commerce AND INDUSTRY CUSTOMER SERVICE Excellence


Crosslinks is a not-for-profit organisation that for almost three decades has been a pillar of support for individuals with a disability. Through collaborating with experienced trainers, Crosslinks has embarked on a journey to create a fast-tracked training program designed for disability support workers to inform and motivate them to deliver exceptional services for people with disabilities.

Crosslinks nominates Crosslinks Incorporated to benefit from their $20,000 training prize.

Fremantle Chamber of Commerce Environmental Sustainability Excellence

Austral Fisheries

For several years, Austral Fisheries has championed the cause of sustainable fishing practices, advocating not only for its industry but also for broader sustainable business practices across various sectors. In 2016, the company committed to net zero operations and has sustained this operational philosophy and achievement ever since. The company’s net zero commitments have delivered additional ecological and cultural benefits, including ecological restoration work in some of Western Australia’s most damaged habitats. In addition to its net zero achievements, Austral has committed to more sustainable fishing practices, including upholding and advocating for bans on threatened fish species.

Austral Fisheries nominates Sea Shepherd Australia to benefit from their $20,000 training prize.


P&N Group

Building upon an already robust culture, as part of their recent strategic transformation, P&N Group engaged their workforce in a collaborative cultural renovation. This initiative aimed to preserve core values, capitalise on strengths and chart a clear trajectory for cultural evolution as part of their five-year strategy. Additionally, P&N Group introduced their Employer Value Proposition (EVP) 'Flourish. Together. For Better.' alongside the cultural renovation, solidifying their standing as an employer of choice. By involving every tier of their organisation with purpose-driven initiatives and resources, they generated the groundswell necessary to fuel their ambitious cultural transformation.

P&N Group nominates Noongar Mia Mia to benefit from their $20,000 training prize.

REMSMART Innovation Excellence


Orthocell, based in Western Australia, achieved a rare feat among Australian biotechnology companies, successfully transitioning from a Research and Development entity to a mature manufacturer, with approval for their first global-market product and a second one on the horizon. Their latest product, Remplir, holds the potential to revolutionise nerve repair surgery, offering a lifeline to patients with limited treatment options for debilitating nerve injuries. This outstanding achievement is not only a testament to Orthocell and its team but also a win for the field of regenerative medicine, local medical research, Western Australia, and, most importantly, the beneficiaries of these groundbreaking products.

Orthocell nominates Rebound WA to benefit from their $20,000 training prize.

marketforce group Marketing Excellence

Mineral Resources

In 2022, Mineral Resources sought to outshine domestic competition by venturing into New Zealand for recruitment. Western Australia faced high costs of recruitment and a dwindling pool of skilled workers. They launched a distinct marketing campaign in November, centred around "Australianisms" and promising high-quality working conditions. Their unique strategy, coupled with creative flair, captured interest in a demanding global skills landscape. Their approach led to 6000 inquiries and 24 recruits over eight months, a remarkable achievement. Mineral Resources effective use of diverse media channels further underscored the success of their approach.

Mineral Resources nominates McGovern Foundation to benefit from their $20,000 training prize.

lifeline wa Workplace wellbeing Excellence

City of South Perth

The City of South Perth understands that a measurable and sustainable approach to workplace wellbeing is a necessity to improve employees’ overall health and wellbeing. The City first included a Health and Wellness Program in its five-year Workforce Plan in 2018 and has since included a second program in its current 2022-to-2026 Workforce Plan. Underpinning the City’s approach to workforce wellbeing is acknowledging the variety of staff needs and individual circumstances in an ever-changing environment.

City of South Perth nominates Clontarf Foundation to benefit from their $20,000 training prize.

Woodside Energy Aboriginal and Torres Strait Islander Business Excellence


Benang is a West-Australian-based Aboriginal-owned and operated business specialising in multi-utility infrastructure projects. Benang impressed the judges with their significant revenue growth whilst introducing innovative services, particularly in the sustainable energy space. Additionally, Benang has made a significant social contribution to the Aboriginal community through programs related to employment, apprenticeships and local content procurement. Benang is dedicated to growing its client base, networks and linkages with relevant industry bodies. Their apprenticeship program, launched in June, provides young people in the community with the opportunity to learn valuable skills and gain practical experience in the infrastructure construction and maintenance industry.

Benang nominates Noongar Mia Mia to benefit from their $20,000 training prize.

Perdaman Asian engagement EXCELLENCE

CBH Group

CBH Group continues to play a crucial role in the success of Western Australian growers. Last year, CBH's Marketing and Trading arm set a new record by exporting 9.8 million tonnes of WA grain to over 200 countries. This year, CBH Group achieved a milestone by being the first grain marketer to receive Climate Active carbon neutral certification for 10,000 tonnes of barley from WA growers. For over two decades, CBH has offered WA growers the invaluable Grower Study Tour. This unique opportunity allows them to gain insights into customer needs in Indonesia and Vietnam, two pivotal markets for WA grain.

CBH Group nominates Wheatbelt and Beyond Youth Mentoring to benefit from their $20,000 training prize.



Corporate Social Responsibility Excellence Brida Pty Ltd Ngarliyarndu Bindirri Aboriginal Corporation
Customer Service Excellence Transdev WA Pty Ltd Radio Lollipop
Emerging Business Excellence Marawar Pty Ltd Ronald McDonald House
Sustainability Excellence Brownes Dairy Trillion Trees Australia
Human Resource Management Excellence Brida Pty Ltd Ngarliyarndu Bindirri Aboriginal Corporation
Innovation Excellence LiveMine Solutions Youth Focus
Marketing Excellence Edge Employment Solutions Edge Employment Solutions
Workplace Wellbeing Horizon Power Shooting Stars, an initiative of Glass Jar Australia
Aboriginal and Torres Strait Islander Business Excellence Bloodwood Tree Association Youth Involvement Council
Perdaman Asian Engagement Excellence City of Perth On My Feet


2020/21 WINNERS

Corporate Social Responsibility Excellence Steel Blue Breast Cancer WA
Customer Service Excellence Sparkle Dental Telethon Kids Institute
Emerging Business Excellence WA Return Recycle Renew Limited Good Sammy Enterprises and Ability Centre 
Green Business Excellence Care for Hedland Environmental Association Inc Bloodwood Tree Association Inc
Human Resource Management Excellence Transdev WA Radio Lollipop 
Innovation Excellence East Metropolitan Health Service Manna Inc
Marketing Excellence Liquor Barons Alzheimers WA
Workplace Wellbeing RAC Paraplegic Benefit Fund (PBF) Australia
Aboriginal and Torres Strait Islander Business Excellence Brida Pty Ltd Ngarliyarndu Bindirri Aboriginal Corporation
Perdaman Asian Engagement Excellence Australian Export Grains Innovation Centre (AEGIC) Regional Men’s Health



2019/20 WINNERS

WA Business Leader of the Year Bill Beament Telethon Kids Institute
Corporate Social Responsibility Excellence RAC Ability Centre
Customer Service Excellence City of Fremantle St Patrick's Community Support Centre
Emerging Business Excellence Starling Energy Group Carbon Neutral Charitable Fund
Green Business Excellence Green Skills Green Skills
Human Resource Management Excellence Brida Ngarliyarndu Bindirri Aboriginal Corporation
Innovation Excellence WA Country Health Service Lishman Health Foundation
Marketing Excellence The Sheep Collective Good Sammy Enterprises
Workplace Diversity Fortescue Metals Group Ronald McDonald House

2018/19 WINNERS

WA Business Leader of the Year Sue Murphy AO
Chris Ellison
Fremantle Dockers Foundation
Glass Jar Australia
Corporate Social Responsibility Excellence Rio Tinto The Smith Family
Customer Service Excellence WA Country Health Service Leukaemia Foundation
Emerging Business Excellence Appbot Pty Ltd PetRescue
Green Business Excellence Rottnest Island Authority Rottnest Foundation
Human Resource Management Excellence VisAbility Limited Guide Dogs WA
Innovation Excellence P&N Bank Lifeline WA
Marketing Excellence Cockburn Aquatic & Recreation Centre (ARC) Cancer Council WA
Workplace Diversity Excellence Black Swan State Theatre Company Black Swan State Theatre Company


WA Business Leader of the Year Adrian Fini OAM Snowdome Foundation
Corporate Social Responsibility Excellence Wesfarmers Limited West Australian Opera
Customer Service Excellence Hollywood Private Hospital Youth Focus
Emerging Business Excellence Earbus Foundation of Western Australia Starlight Foundation
Green Business Excellence Hanson Construction Materials and Kings Park and Botanic Garden Kanyana Wildlife Rehabilitation Centre
Human Resource Management Excellence Horizon Power Ronald McDonald House
Innovation Excellence RAC WA St John Ambulance Ltd
Marketing Excellence RAC WA St John Ambulance Ltd
Workplace Diversity Excellence Bankwest The Pinnacle Foundation


WA Business Leader of the Year Nev Power White Ribbon
Corporate Social Responsibility Excellence Bankwest beyondblue
Customer Service Excellence Adventure World Princess Margaret Hospital Foundation
Emerging Business Excellence chemo@home James Crofts Hope Foundation
Green Business Excellence RAC WA Association of Volunteer Bush Fire Brigades
Human Resource Management Excellence RAC WA Youth Focus
Innovation Excellence chemo@home James Crofts Hope Foundation
Marketing Excellence Brownes Dairy Ngala Community Services & Starlight Children's Foundation
Workplace Diversity Excellence Palmerston Association Inc Palmerston Association Inc


WA Business Leader of the Year Stan Perron AM Lifeline WA
Corporate Social Responsibility Excellence City of Karratha and Rio Tinto Royal Flying Doctor Service
Customer Service Excellence Perth Stadium Management The MS Society of WA
Emerging Business Excellence Minnovare St Vincent De Paul Society
Green Business Excellence Carnegie Wave Energy Limited SurfRider Foundation WA
Human Resource Management Excellence WA Department of Education The Telethon Institute
Innovation Excellence Minnovare Starlight Children's Foundation
Marketing Excellence Austral Fisheries Pty Ltd WWF Australia
Workplace Diversity Excellence Iluka Resources Ltd Harry Perkins Institute of Medical Research


WA Business Leader of the Year Andrew Forrest Ochre Dance Company
Aboriginal Leadership Development Excellence Rio Tinto The David Wirrpanda Foundation
Corporate Social Responsibility Excellence Hawaiian Youth Focus
Customer Service Excellence Sparkle Dental Joondalup HeartKids WA
Emerging Business Excellence HealthEngine Meridian Global Foundation
Green Business Excellence Scott Print Shake It Up Australia
Human Resource Management Excellence Patersons Stadium - West Australian Football Commission The Multiple Sclerosis Society of WA
Innovation Excellence Carnegie Wave Energy Engineers Without Borders
Marketing Excellence RAC WA The Association of Volunteer Bushfire Brigades of WA Inc.


WA Business Leader of the Year Richard Goyder AO Juvenile Diabetes
Aboriginal Leadership Development Excellence Yamatji Marlpa Aboriginal Corporation Clontarf Foundation
Corporate Social Responsibility Excellence Bis Industries Fairbridge WA Inc
Customer Service Excellence iiNet Ronald McDonald House Perth
Green Business Excellence Serco Australia CanTeen
Human Resource Management Excellence City of Melville Melville Cares Inc
Innovation Excellence Transmin Pty Ltd PMH Foundation
Marketing Excellence P&N Bank The Channel 7 Telethon Trust
Regional Small Business Excellence Growing Towards Wellness St Vincent de Paul WA