Who are our 2021 Pinnacle Award winners?

On Thursday, 4 November 2021 our Pinnacle Award winners were announced at an exclusive black-tie event at Crown Perth.

View Videos of the Winners 

Hawaiian Corporate Social Responsibility Excellence

Steel Blue 

Steel Blue has long demonstrated their ongoing commitment to Corporate Social Responsibility. Their consistent charity efforts recently surpassed $1.5m raised for Breast Cancer WA with a key focus in supporting communities. The eye-catching footwear is a deliberate feature standing out amongst typical work clobber through their ‘Blue Boots’ and 'Pink Boots’ initiatives. As the first boots of their kind, their arrival in traditionally masculine work environments started conversations about mental health and breast cancer detection. Along with funds raised for Breast Cancer WA they have also funded more than 6,000 calls to the Beyond Blue Support Service. Their ongoing community support has earned them this award of excellence.

Steel Blue nominates Breast Cancer Care WA to benefit from their $20,000 training prize.

THE WEST AUSTRALIAN Customer Service Excellence

Sparkle Dental 

Established in 2004, Sparkle Dental has demonstrated ongoing excellence with their holistic approach to oral health, focusing on everything from jaw development to optimising oral function. Patient and family focused; they have taken dentistry to new levels with their ongoing efforts to educate other professionals and create networks of collaborative health experts to impact even more and on a global level. Driven by great workplace culture, Sparkle Dental continues to strive to impact positive oral health.

Sparkle Dental nominates Telethon Kids Institute to benefit from their $20,000 training prize.

Noongar Chamber of commerce Emerging Business Excellence

WA Return Recycle Renew Limited

In just under a year WA Return Recycle Renew Limited’s program, Containers For Change, has fast become a recognisable brand for all West Australians. Overseeing the collection of over half a billion containers across its 220 refund points, WARRL has created significant job opportunities, many of which have offered long term unemployed people, people with disabilities and Aboriginal people’s employment for the first time. Their business model realises the potential to make a positive social impact creating jobs and providing charities with an innovative, socially worthwhile, and sustainable fundraising opportunity. More than 4,000 community groups, Schools and charities are currently registered.

WARRL nominates Good Sammy Enterprises and Ability Centre to benefit from their $20,000 training prize.

RAC Environmental Sustainability Excellence

Care for Hedland Environmental Association Inc

Operating for close to two decades Care for Hedland Environment Association has been a long-standing pillar of sustainability. With continual work with local volunteers and community garden programs, their ongoing flagship initiative of turtle monitoring has been safeguarding the lives of flatback turtles in Australian waters since 2004. Their refund recycling program through Containers for Change recently donated $40,000 to local charities to assist with their community projects. The group's leadership has been exemplary in its efforts to support the WA community in creating ongoing sustainable change.

Care for Hedland Environmental Association Inc nominates Bloodwood Tree Association Inc to benefit from their $20,000 training prize.

Edge employment solutions Human Resource Management Excellence

Transdev WA

Transdev WA services over 15 million passengers annually; and with over 800 passionate employees, they believe their most important asset is the people they employ. In an increasingly tough labour market, Transdev has placed significant focus on their human resources strategies to support their business. This was demonstrated by their recent on-boarding of 90 new hires in the first 6 months of 2021 and a 300% increase in heavy diesel mechanic applications. Transdev WA’s aim is to deliver service excellence to the Perth bus network with their ‘must have’ focus areas - safety and customer - shining through on every trip.

Transdev WA nominates Radio Lollipop to benefit from their $20,000 training prize.

Pawsey Innovation Excellence

East Metropolitan Health Service

The East Metropolitan Health Service and its HIVE program is the first of its kind virtual health initiative. The service offers 24-hour remote monitoring of medical and surgical inpatients at Royal Perth Hospital and Armadale Health Service (AHS). Using cutting edge digital technology including biomedical devices, artificial intelligence, and a sophisticated clinical grade audio-visual communication system, the group is on the national forefront of patient care. The HIVE initiative and its purpose-built Command Centre are set to build on traditional health services, with the potential to revolutionise the current model of care in WA.

East Metropolitan Health Service nominates Manna Inc to benefit from their $20,000 training prize.

marketforce group Marketing Excellence

Liquor Barons

Liquor Barons has continued to use creativity and bold branding to stand out in an often-cluttered market where competitors use pricing as their main message. Bucking this trend Liquor Barons 'Legit locals' campaign saw interesting, unique and favourite customers join their marketing collateral to drive home their story and engage with new and old customers. This approach along with a focus on being visual, different and including the community saw Liquor Barons report great sales growth and industry praise, earning them this award of excellence.  

Liquor Barons nominates Alzheimers WA to benefit from their $20,000 training prize.

lifeline wa Workplace wellbeing Excellence


With the COVID-19 pandemic causing major shifts in economic conditions, RAC adopted a people-first approach and looked for every opportunity to support their workforce, their 1.2 million members, and their community. Implementing a wide-ranging program of comprehensive strategies, they focused on rapid response, business continuity and above all else, the physical and mental wellbeing of their people. RAC continues to demonstrate a high calibre of customer care, community engagement and workplace wellbeing, earning them this award in excellence.

RAC nominates Paraplegic Benefit Fund (PBF) Australia to benefit from their $20,000 training prize.


Brida Pty Ltd

One of the regions most respected contractors, BRIDA is 100% Aboriginal owned and employs over 180 people. With over 50% of its staff proudly Aboriginal, the group continues to develop and employ local people, focusing on creating a new generation of opportunities. Brida’s strong leadership and commitment to Aboriginal engagement is demonstrated through resourcing of NBAC social initiatives such as Ways2Work, Yirramagardu Crew and the Red Dirt Driving Academy. Bride continues to demonstrate excellence and quality service, delivering independence and careers for local people.

Brida nominates Ngarliyarndu Bindirri Aboriginal Corporation to benefit from their $20,000 training prize.

Perdaman Asian engagement EXCELLENCE

Australian Export Grains Innovation Centre (AEGIC)

The Australian Export Grains Innovation Centre has worked tirelessly to innovate, research and improve the Australian grain industry and how it connects with international markets. Employing technical advances such as virtual crop inspections, targeted webinars and information portals, AEGIC has received ongoing positive feedback from stakeholders and industry leaders. Tonight, we recognise their international collaboration and information sharing to grow and shape a positive relationship with our Asian and international stakeholders.

Australian Export Grains Innovation Centre nominates Regional Men’s Health to benefit from their $20,000 training prize.

2019/20 WINNERS

WA Business Leader of the Year Bill Beament Telethon Kids Institute
Corporate Social Responsibility Excellence RAC Ability Centre
Customer Service Excellence City of Fremantle St Patrick's Community Support Centre
Emerging Business Excellence Starling Energy Group Carbon Neutral Charitable Fund
Green Business Excellence Green Skills Green Skills
Human Resource Management Excellence Brida  Ngarliyarndu Bindirri Aboriginal Corporation
Innovation Excellence WA Country Health Service Lishman Health Foundation
Marketing Excellence The Sheep Collective Good Sammy Enterprises
Workplace Diversity Fortescue Metals Group Ronald McDonald House

2018/19 WINNERS

WA Business Leader of the Year Sue Murphy AO
Chris Ellison
Fremantle Dockers Foundation
Glass Jar Australia
Corporate Social Responsibility Excellence Rio Tinto The Smith Family
Customer Service Excellence WA Country Health Service Leukaemia Foundation
Emerging Business Excellence Appbot Pty Ltd PetRescue
Green Business Excellence Rottnest Island Authority Rottnest Foundation
Human Resource Management Excellence VisAbility Limited Guide Dogs WA
Innovation Excellence P&N Bank Lifeline WA
Marketing Excellence Cockburn Aquatic & Recreation Centre (ARC) Cancer Council WA
Workplace Diversity Excellence Black Swan State Theatre Company Black Swan State Theatre Company


WA Business Leader of the Year Adrian Fini OAM Snowdome Foundation
Corporate Social Responsibility Excellence Wesfarmers Limited West Australian Opera
Customer Service Excellence Hollywood Private Hospital Youth Focus
Emerging Business Excellence Earbus Foundation of Western Australia Starlight Foundation
Green Business Excellence Hanson Construction Materials and Kings Park and Botanic Garden Kanyana Wildlife Rehabilitation Centre
Human Resource Management Excellence Horizon Power Ronald McDonald House
Innovation Excellence RAC WA St John Ambulance Ltd
Marketing Excellence RAC WA St John Ambulance Ltd
Workplace Diversity Excellence Bankwest The Pinnacle Foundation


WA Business Leader of the Year Nev Power White Ribbon
Corporate Social Responsibility Excellence Bankwest beyondblue
Customer Service Excellence Adventure World Princess Margaret Hospital Foundation
Emerging Business Excellence chemo@home James Crofts Hope Foundation
Green Business Excellence RAC WA Association of Volunteer Bush Fire Brigades
Human Resource Management Excellence RAC WA Youth Focus
Innovation Excellence chemo@home James Crofts Hope Foundation
Marketing Excellence Brownes Dairy Ngala Community Services & Starlight Children's Foundation
Workplace Diversity Excellence Palmerston Association Inc Palmerston Association Inc


WA Business Leader of the Year Stan Perron AM Lifeline WA
Corporate Social Responsibility Excellence City of Karratha and Rio Tinto Royal Flying Doctor Service
Customer Service Excellence Perth Stadium Management The MS Society of WA
Emerging Business Excellence Minnovare St Vincent De Paul Society
Green Business Excellence Carnegie Wave Energy Limited SurfRider Foundation WA
Human Resource Management Excellence WA Department of Education The Telethon Institute
Innovation Excellence Minnovare Starlight Children's Foundation
Marketing Excellence Austral Fisheries Pty Ltd WWF Australia
Workplace Diversity Excellence Iluka Resources Ltd Harry Perkins Institute of Medical Research


WA Business Leader of the Year Andrew Forrest Ochre Dance Company
Aboriginal Leadership Development Excellence Rio Tinto The David Wirrpanda Foundation
Corporate Social Responsibility Excellence Hawaiian Youth Focus
Customer Service Excellence Sparkle Dental Joondalup HeartKids WA
Emerging Business Excellence HealthEngine Meridian Global Foundation
Green Business Excellence Scott Print Shake It Up Australia
Human Resource Management Excellence Patersons Stadium - West Australian Football Commission The Multiple Sclerosis Society of WA
Innovation Excellence Carnegie Wave Energy Engineers Without Borders
Marketing Excellence RAC WA The Association of Volunteer Bushfire Brigades of WA Inc.


WA Business Leader of the Year Richard Goyder AO Juvenile Diabetes
Aboriginal Leadership Development Excellence Yamatji Marlpa Aboriginal Corporation Clontarf Foundation
Corporate Social Responsibility Excellence Bis Industries Fairbridge WA Inc
Customer Service Excellence iiNet Ronald McDonald House Perth
Green Business Excellence Serco Australia CanTeen
Human Resource Management Excellence City of Melville Melville Cares Inc
Innovation Excellence Transmin Pty Ltd PMH Foundation
Marketing Excellence P&N Bank The Channel 7 Telethon Trust
Regional Small Business Excellence Growing Towards Wellness St Vincent de Paul WA