The Marketforce Group Marketing Excellence Award provides recognition for an organisation that has achieved outstanding results through key initiatives that demonstrate leadership and commitment to excellence in marketing and public relations.
Entry to this Award is open to all organisations across the corporate, government, community and not-for-profit sectors in Australia that have a significant footprint in Western Australia.
In preparing entries, organisations should include details of one or more major marketing or public relations initiatives, for example:
This category is for the organisations which are being marketed, not the marketing agencies involved in the initiative.
In determining the winner of this Award, judges will consider the extent to which initiatives described:
Air Force Association WA Limited (RAAFA)
As CEO, I am incredibly proud of the way RAAFA continues to invest in the growth and development of our people, particularly our veteran employees. Through the RAAFA Veterans Development Initiative, we dedicated the AIM WA Pinnacle Award training prize to a targeted development program, inviting veterans across the organisation to submit expressions of interest. The strong response we received reflects both the calibre of our people and their commitment to continuous improvement.
This initiative recognises the unique skills and experiences veterans bring to our workforce, while providing meaningful opportunities to further develop in self-identified areas such as leadership, management, and professional capability through AIM programs. It is about creating pathways for our people to build on their strengths and continue to grow in ways that benefit both themselves and the organisation.
The impact of this investment is best captured by one of our participants, who shared, “I am proud to be part of an organisation that has set aside specific resourcing that allows veteran employees to upskill in self‑identified areas, while strengthening both personal confidence and high‑level management capability.” This is exactly the kind of outcome we strive for - empowered individuals, stronger leadership capability, and a workforce that continues to thrive.
Michelle Fyfe
Chief Executive Officer
Marketing Excellence Award Winner & Grant Recipient 2025
Each Award category will comprise of a judging panel of between four to six business leaders with expertise relevant to the Award. The judges will consider entries against the stated judging criteria and produce a shortlist prior to determining the category winner. For more information click here.
The recipient of this Award will receive workplace and management training to the value of $20,000 to donate to a charity of their choice*, as well as an engraved Pinnacle trophy.
*Refer to the Eligibility Criteria and Terms and Conditions.