Marketforce Group Marketing Excellence

The Marketforce Group Marketing Excellence Award provides recognition for an organisation that has achieved outstanding results through key initiatives that demonstrate leadership and commitment to excellence in marketing and public relations.

Entry to this Award is open to all organisations across the corporate, government, community and not-for-profit sectors in Australia that have a significant footprint in Western Australia.

In preparing entries, organisations should include details of one or more major marketing or public relations initiatives, for example:

• A brand revitalisation that transformed an existing brand position towards a new market segment.
• A successful marketing initiative/ campaign.
• The launch of a sophisticated marketing strategy to create a step-change in the organisation’s approach to their industry.

This category is for the organisations which are being marketed, not the marketing agencies involved in the initiative.

Judging Criteria:

In determining the winner of this Award, judges will consider the extent to which initiatives described:

• Represent leadership excellence in marketing,
• Have positively impacted on the organisation and its stakeholders, and
• Demonstrate business leadership for the industry in which the organisation is situated.

PAST Winner

The Livestock Collective

The Livestock Collective were incredibly proud to have won the 2019/2020 AIM WA Pinnacle Awards for Marketing Excellence. Managing Director of The Livestock Collective Holly Ludeman never expected a single idea to create such an impactful movement. The Livestock Collective continues to focus on transparency and has grown into a well-respected and trusted organisation within the agricultural community, making real changes every single day. Project Manager Kate Bishop who led the campaign along with Ms Ludeman said, “It’s been a humbling experience to win the award, especially being a small start-up agriculture company. Breaking into the marketing world to talk about those non-sexy topics like live export has been a real win for the industry as a whole.

Kate Bishop

Project Manager 

Marketing Excellence Award Winner 2019/20